The role of personal selling within the overall marketing strategy How personal selling supports the promotion mix The important components of a promotional mix include sales promotion, personal, selling, public relation, and advertising. The advertising aspect involves an impersonal representation of a product or service about its merits, price, and its availability as given by the producer (Blythe 2009, p.152). Sales promotion, on the other hand, entails the use of incentives and other related promotional operations that stimulate the customer…

#BlackLivesMatter History of the movement #BlackLivesMatter is a social media movement that seeks to address the issue of black’s killings in the society by police. The movement involves pictures, videos, and statements from people of races condemning violence perpetrated by the police to the blacks in the society. The movement also seeks to address political, social, and economic issues affecting blacks in the society to ensure equity and justice (Johnson.). However, the group has been criticized for encouraging violence since…

Steroids in High School Sports Excelling in sports is estimable for high school students since they are able to show their talent to their peers and family. It is more admirable if the individual can perform better than others in the sport since it improves their success in sports career. Some kids engage in the schools’ sports to achieve fame. However, this has led encouraged some students to use steroids to boost their performance in the field. The following discussion…

How Is The Media Influencing Our Perception of Crimes Understanding media influence on the perception of crimes is essential in the police department since it tasked with enforcing laws by arresting criminals. People learn about crimes through the media hence the need to understand how the interaction affects their perception about certain crimes. To address the research question, I will conduct interviews and issue questionnaires to sample group selected randomly for the research. The interviews will be essential in the…

Executive Summary Competition is a key setback for Massarella Catering Group since it has affected its revenue level and the company’s market share. The corporation has managed to develop its operations by opening new restaurants in different areas of the country. The paper examines competition issue in the industry to determine ways the company can deal with the challenge to ensure growth and profitability. Tourism is core to the success of the business since the company depends on tourist to…

Strategic management report about Nestle Executive summary The following discussion indulges in the strategic situation of the Nestle Company. The paper begins by giving a brief history of the Company; it then establishes the company’s strength, opportunities, and threats. The study also researches more the external environment of the company. It specifically analyses the political, economic, social, technological, and the legal status of the company. The study the analyses the company using Porter’s five forces model and analysis. They include…

Human resource management is a complex task that requires skills and knowledge about ways of managing employees in the company. Human resource division is tasked with the role of ensuring that the organization hires qualified individuals who will perform their duties efficiently. The following case study analyzes Coca-cola company strategic human resource management to determine its efficiency and effectiveness in achieving the organization goals. The Company Coca-cola Company is an international organization that produces water and beverages to the market.…

International law is crucial for the development and control of international relation. International laws define nature, limits, and extent of relation among countries. The basic purpose of these laws is to protect human rights from abuse by states and protect businesses. There are various types of international laws developed by different organizations. Most of these organizations are international, and they seek to develop new laws to control an existing social problem. The following discussion indulges on the role of international…

GDP forecast and investment Rate The U.S. economy has experienced a positive growth due to the balance of trade items. The GDP of the country has increased by 0.8% in 2016 which is more than the estimated 0.5% rise. The fundamental reason for the increase is due to the rising demand for products and services in the market and the increased of home spending by the citizens.  The level of investment in the country reduced in 2016 compared to other…

Project supervision is a complex process that requires the organization project manager to use his or her knowledge and skills in implementing and monitoring the firm project. A company activity is full of uncertainty of the future hence, making it difficult for the organization to implement its project successfully. The project manager works together with an organization’s top-level management to ensure the project is implemented according to plan. The following discussion indulges on Pepsi Company project to build a firm…